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PRODID:-//Ned LEGASPI | Author • Educator • Speaker - ECPv6.17.0//NONSGML v1.0//EN
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X-WR-CALDESC:Events for Ned LEGASPI | Author • Educator • Speaker
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TZID:Asia/Manila
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DTSTART:20250101T000000
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DTSTART;TZID=Asia/Manila:20260730T080000
DTEND;TZID=Asia/Manila:20260730T170000
DTSTAMP:20260720T155330Z
CREATED:20260719T142518Z
LAST-MODIFIED:20260720T155330Z
UID:38052-1785398400-1785430800@nedlegaspi.com
SUMMARY:A Masterclass on Culturally Intelligent Storytelling
DESCRIPTION:Past Event\n      PACMRI General Assembly Masterclass \n      Crafting Culturally Intelligent Storytelling in Communication and Media Research in and of the Philippines\n      \n        Ned Legaspi was invited by the Philippine Association for Communication and Media Research\, Inc. to lead a masterclass during its General Assembly and Elections. The session connected storytelling practice with academic inquiry and examined how Filipino communication and media research can reach wider audiences without losing the truth of participants' stories and their Filipinoness.\n       \n      \n        The invitation marked a full-circle moment for Ned\, who studied Communication Research at UP Diliman before building a three-decade career in global Filipino media.\n       \n    \n\n    \n      \n        Date\n        Saturday\, March 21\, 2026\n      \n      \n        General Assembly Schedule\n        1:00 to 5:00 p.m.\n        Philippine Standard Time\, GMT+8\n      \n      \n        Masterclass Schedule\n        Opening Hour\n        Followed by a short open forum\n      \n      \n        Final Format\n        Online via Zoom\n        Free and open to the public\n      \n      \n        Original Venue\n        Plaridel Hall Auditorium\n        UP College of Media and Communication\, UP Diliman\n      \n      \n        Organizer\n        PACMRI\n        Philippine Association for Communication and Media Research\, Inc.\n      \n      \n        Role\n        Masterclass Speaker\n      \n    \n  \n\n\n\n  \n    \n      Event Format Update \n      From Plaridel Hall to Zoom\n      \n        \n          Originally Scheduled\n          Face-to-Face at UP Diliman\n        \n        \n          Final Delivery\n          Online Masterclass via Zoom\n        \n        \n          Access\n          Free and Open to All\n        \n      \n    \n\n    \n      Why the Change Matters \n      An Online Format Opened the Conversation to a Wider Research Community\n      \n        \n          The formal invitation originally identified the UP CMC Plaridel Hall Auditorium as the venue for the General Assembly. Before the event\, however\, the masterclass moved online and was delivered through Zoom.\n         \n        \n          The change allowed students\, educators\, researchers\, creators\, and communication practitioners beyond UP Diliman to participate. It also aligned naturally with the masterclass theme: helping locally grounded ideas travel to wider audiences.\n         \n      \n      \n        The platform changed\, but the central question remained the same: How can Filipino research travel across audiences without losing its cultural truth?\n       \n    \n  \n\n\n\n  \n    Masterclass Focus \n    Bringing Storytelling Practice into Communication and Media Research\n    \n      The session addressed how research findings can be framed for conferences\, publications\, presentations\, and wider public engagement while remaining accountable to the Filipino experiences they represent.\n     \n\n    \n      \n        01\n        Frame Research for Wider Audiences\n        Translate complex findings into narratives that are clear\, compelling\, and accessible without reducing their intellectual substance. \n      \n      \n        02\n        Protect Authenticity and Filipinoness\n        Preserve cultural meanings\, voices\, and lived realities as findings move into global and cross-cultural spaces. \n      \n      \n        03\n        Connect Scholarship and Storytelling\n        Use narrative structure\, audience awareness\, and cultural context to strengthen the public value of communication research. \n      \n    \n\n    \n      Explore the C3 Framework\n      Explore Speaking\n    \n  \n\n\n\n  \n    Intended Audience \n    A Conversation for the Communication and Media Research Community\n    \n      The masterclass was designed for people interested in how stories and research travel across cultures and audiences.\n     \n\n    \n      StudentsEmerging researchers developing culturally grounded projects and presentations. \n      EducatorsTeachers and mentors guiding research communication and scholarly storytelling. \n      ResearchersScholars presenting Filipino experiences in local and international venues. \n      Creators and PractitionersCommunicators bridging professional practice\, evidence\, and public engagement. \n    \n  \n\n\n\n  \n    \n      About PACMRI \n      Advancing Philippine Communication and Media Research\n      \n        \n          The Philippine Association for Communication and Media Research\, Inc. is a UP-based\, non-stock\, non-profit organization founded in 2019 by the UP Department of Communication Research.\n         \n        \n          PACMRI promotes the systematic study of developments\, changes\, and challenges in Philippine communication and media. It also supports local researchers and facilitates engagement among practitioners\, institutions\, educators\, and advocates.\n         \n        \n          Inviting Ned to address its General Assembly connected his professional experience in global Filipino media with the association's commitment to research centered on Filipinos and the Philippines.\n         \n      \n    \n\n    \n      Event Organizer \n      Philippine Association for Communication and Media Research\, Inc.\n      Based at the University of the Philippines Diliman and serving the Philippine communication and media research community. \n      \n        Visit PACMRI\n        PACMRI on Facebook\n      \n    \n  \n\n\n\n  \n    Event Archive \n    A Full-Circle Conversation Between Research and Practice\n    \n      \n        This event forms part of Ned Legaspi's continuing work at the intersection of culture\, communication\, storytelling\, and education. It was especially meaningful because the invitation came from a research community connected to the undergraduate discipline he studied at UP Diliman.\n       \n      \n        The masterclass also demonstrated how an event can move from an originally planned face-to-face format to an online platform while preserving its purpose and expanding its reach.\n       \n    \n    \n      View All Events\n      Contact Ned
URL:https://nedlegaspi.com/event/a-masterclass-on-culturally-intelligent-storytelling/
LOCATION:Ateneo de Manila University\, Ateneo de Manila University\, Quezon City\, Metro Manila\, 1103\, Philippines
CATEGORIES:Workshops & Masterclasses
ATTACH;FMTTYPE=image/jpeg:https://nedlegaspi.com/wp-content/uploads/2026/07/masterclass-culturally-intelligent-storytelling-ned-legaspi-ateneo-2026.jpg
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