Author Educator Speaker

Exploring culture, communication, and connection through stories, people, and nations
Author • Educator • Speaker

Professional Profile

Ned Legaspi

A Filipino scholar-practitioner exploring what happens when stories, people, and ideas cross cultures.

His work brings together three decades of international media leadership, teaching, research, cultural intelligence, migration studies, and the practical work of helping people communicate across differences.

Ned Legaspi, Filipino author, educator, and speaker
Ned Legaspi, author, educator, speaker, and developer of the C3 Bamboo Framework.

At a Glance

30
Years in international mediaContent, creative leadership, global distribution, and service to Filipino audiences across regions.
2024
Cultural Intelligence FellowA year-long fellowship under cultural intelligence scholar David Livermore.
3
Connected lensesStories, People, and Nations within the C3 Bamboo Framework.
1
Published bookCulturally Intelligent Storytelling for Southeast Asian Creators.
2
Current academic rolesPart-time faculty at Ateneo de Manila University and PhD candidate at UP Diliman.
Global
Speaking and learning contextsUniversities, healthcare institutions, media organizations, and professional communities.

The Work

Culture. Communication. Connection.

What happens when stories, people, and ideas cross cultures?

Lens 01

Stories

Helping creators understand how culture shapes storytelling, creative choices, representation, and audience interpretation.

Lens 02

People

Helping professionals and teams examine communication, authority, relationships, adaptation, trust, and workplace behavior.

Lens 03

Nations

Exploring media, migration, cultural exchange, and people-to-people connection across communities and borders.

Professional Development and Credentials

Learning Across Research, Culture, Migration, and Practice

Ned's approach combines cultural intelligence, behavioral adaptation, Philippine Studies, anthropology, migration, communication research, and long-form professional practice.

Completed • 2024

CQ Fellows

Selected for the year-long CQ Fellows program led by Dr. David Livermore. The fellowship develops advanced cultural intelligence expertise applied to a fellow's professional domain. Ned's application centered on storytelling.

About CQ Fellows
Completed • 2025

Professional Course on Global Migration

Completed through CIFAL Philippines, hosted by the University of the Philippines within the UNITAR CIFAL network. The course examined migration governance, human mobility, human rights, gender, development, identity, media, families, and communities.

About the Course
Currently Enrolled • 2026

Global Dexterity Certification Program

Currently studying the Global Dexterity Method directly under Professor Andy Molinsky. The program focuses on helping people adjust specific behaviors across cultures while remaining authentic and psychologically sustainable.

About the Program

Professional Experience

A Career Built Through Stories

2025 to Present

Nedlegs Incorporated

Author, Educator, and Speaker developing books, original frameworks, speaking engagements, masterclasses, workshops, consulting, and knowledge-based learning experiences.

2026 to Present

Ateneo de Manila University

Part-time faculty in the Department of Communication, connecting academic theory with screenwriting, media, and professional practice.

Visit Ateneo
1993 to 2023

ABS-CBN Global and The Filipino Channel

A 30-year leadership journey in one of the Philippines' leading media and entertainment organizations. Through TFC, the work connected Filipino stories with audiences across North America, Europe, the Middle East, Asia, and the Pacific.

About ABS-CBN
Apr 2021 to Dec 2023
Assistant Vice President for Global Creative Services and Business Unit Head for TFC NewsLed global creative services and news operations across international regions.
Jan 2014 to Mar 2021
Global Content HeadDirected content strategy across cable, satellite, IPTV, and digital platforms.
Jan 2006 to Dec 2013
Director of Global Content Management and OperationsOversaw operations, acquisition, production, and technical services for international channels.
Apr 2003 to Dec 2005
Senior Manager, Creative On-Air and Production
Oct 2000 to Mar 2003
Creative Manager
Apr 1999 to Sep 2000
Assistant Manager, Program Development and Program Promotion
Nov 1997 to Mar 1999
Supervisor, Interstitial Production and Program Development
May 1993 to Oct 1997
Head Writer and Creative RolesHelped establish the creative foundations of The Filipino Channel.

Education and Scholarship

Grounded in Philippine Studies and Communication Research

Ned's academic formation combines empirical communication research with language, sociocultural inquiry, anthropology, and the study of identity.

2022 to Present
PhD Candidate in Philippine Studies
University of the Philippines Diliman
Doctoral work focused on cultural and linguistic identity, supported by sociocultural studies and anthropology.
2010 to 2021
Master of Arts in Araling Pilipino
University of the Philippines Diliman
Graduate study in Philippine Studies with particular attention to language planning and anthropology.
1989 to 1993
Bachelor of Arts in Communication Research
University of the Philippines Diliman
Training in research design, audience inquiry, evidence-based communication, and the analysis of media and society.

Selected International Engagements

From Media Practice to Universities, Healthcare, and Public Conversation

Ned has shared his work in settings that bring together creators, educators, researchers, healthcare professionals, global Filipino communities, and institutional leaders.

Los Angeles, USA

Cedars-Sinai

Healthcare communication and culturally diverse professional contexts.

London, United Kingdom

SOAS University of London

Storytelling, culture, Southeast Asia, and global audiences.

Tokyo, Japan

University of Tokyo

International academic conversation on culture and communication.

Pittsburgh, USA

University of Pittsburgh

Filipino stories, identity, and cultural connection.

San Antonio, USA

Texas A&M University-San Antonio

Cross-cultural storytelling and communication.

Hanoi, Vietnam

Vietnam National University

International conference presentation on culturally intelligent storytelling.

Book and Original Framework

Culturally Intelligent Storytelling

Ned is the author of Culturally Intelligent Storytelling for Southeast Asian Creators, which introduces the CIS Bamboo Framework for helping stories travel across cultures without losing their roots.

The work later developed into the broader C3 Bamboo Framework, connecting Culture, Communication, and Connection across Stories, People, and Nations.

Application

Speaking

Keynotes, talks, panel conversations, and institutional engagements.

Application

Learning Programs

Masterclasses, workshops, courses, and facilitated learning experiences.

Application

Advisory Work

Cross-cultural narrative, communication, audience, and program consultation.

Honors and Recognition

Selected Recognition

WOW Awardee for Creative ExcellenceIndividual Category, ABS-CBN, November 2007
College ScholarUniversity of the Philippines College of Mass Communication, October 1991

Languages

Working Across Languages

FilipinoNative or bilingual proficiency
EnglishFull professional proficiency
FrenchLimited working proficiency
SpanishLimited working proficiency

Speaking, Training, and Partnerships

Bring Culture, Communication, and Connection Into the Conversation

For speaking engagements, masterclasses, institutional learning programs, consulting, and partnerships, contact Nedlegs Incorporated.