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Storytelling in Climate Communication at the AUN-EEC Conference

2025 AUN-EEC Conference card for Ned Legaspi paper on culturally intelligent storytelling in climate communication

Ten minutes to present, five for questions. At the AUN-EEC Conference that was the whole slot.

I spoke there on 28 August 2025. The conference ran on 27 and 28 August at Ateneo de Manila University in Quezon City, and also online. AUN-EEC stands for the ASEAN University Network programme on Ecological Education and Culture. Its 2025 theme was “Current Responses and Action in Climate Change Education.”

My paper was “Culturally Intelligent Storytelling in Climate Communication: A Southeast Asian Lens on Resonance, Care, and Representation.” At the AUN-EEC Conference it ran in Parallel Session 5 on day two, under the heading Climate Change Education in Media and Classrooms.

Event Details

Conference
2025 AUN-EEC Conference on Ecological Culture and Education. Current Responses and Action in Climate Change Education

Dates
27 and 28 August 2025, with a post-conference tour on 29 August

Venue
Ateneo de Manila University, Quezon City, and online via Zoom

My session
Parallel Session 5, Climate Change Education in Media and Classrooms, 28 August 2025

Conference chair
Dr Emmanuel Delocado, Executive Director, AUN-EEC

What a storytelling framework was doing at a climate conference

Climate communication usually reaches for data. Charts, degrees, deadlines, projections. And none of that data is wrong.

But the data has been public for decades. Behaviour has not moved at the speed the numbers imply. People rarely act because a figure is large. They act when the thing at risk is theirs.

So that is a storytelling problem before it is a science problem. Southeast Asia makes the point sharply. The region carries heavy climate risk, and its climate stories are often told from outside, in the language of damage rather than in the language of the people living there.

Ten minutes at the AUN-EEC Conference is a discipline

The AUN-EEC Conference gave each paper ten minutes. That sounds punishing. But a short slot forces a decision that a long one lets you avoid.

You cannot walk a room through a whole framework in ten minutes. You can make one claim and show one thing. So most of the preparation was subtraction, not writing.

That turned out to be useful practice. A framework that only works at full length is not much use to a creator on a deadline. If it cannot survive ten minutes, it will not survive a pitch meeting either.

The AUN-EEC Conference sat between Tokyo in June and London in September. But it was the one that put the framework in front of climate educators rather than storytellers or scholars of culture.

The Road Here

Back home, but on somebody else’s subject. The AUN-EEC Conference put a storytelling framework in front of people who work on ecology and education, which is a fair test of whether it is a method or just a way of talking about media.

Before this: the ACFEA conference in Hanoi, July 2025.  ·  Next stop: the Philippine Studies Conference at SOAS in London, September 2025.

Related reading: When Stories Meet Climate Science and From CIS Bamboo to C3.

If you want the whole method rather than one talk, start with the C3 Bamboo Framework. It is set out in full in the book.

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